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The Best Way To Improve, Is To Identify What Needs Improvement ~Joel Borgella IILearn More
With over 13 years of experience, Sum Up Consulting Inc. provides marketing strategies that are innovatively applied to web, mobile, and social media platforms. Contact us to today to determine that right approach for your brand goals.
Marketing strategy development begins with a thorough evaluation of all the macro forces that impact the business, with conclusions drawn about their impact on the business positively or negatively. The fun of marketing is in determining what you will do because of and in spite of the business situation to meet challenges and capitalize on opportunities.
Creative execution refers to the manner in which an advertising appeal is carried out or presented. A particular advertising appeal can be executed in a variety of ways and a particular means of execution can be applied to a variety of advertising appeals. Some of the more commonly used execution techniques include: Straight-sell or factual message, Scientific/technical evidence, Demonstration, Comparison, Testimonials and Humor.
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