Social Marketing

Facebook is unique in that it does not target users based on relevant website content or keywords, but user generated profile information. Facebook allows people to “Like” website content, Facebook pages or groups, links and just about anything where there is a “Like” button present. Accompanied to this Facebook knows your location, marital status, education, birth date and demographic details. All this information can be used to target ads to a relevant target audience. In short, Facebook targets people and not website content or keywords.

Twitter advertising is different from most of the online advertising options out there, with elements of cost-per-click, display, and social media ads allowing advertisers to grow their business in 140 characters or less. Like other social ads, advertisers can form a relationship with consumers directly where they can engage with and share marketing messages.

Google Plus is an interesting kind of site. The culmination of years of development and failed products, it has finally provided a solid social media platform for Google. One that incorporates many of their other services to give a more well rounded and intuitive experience for both personal and professional users.

Pinterest is a social network that allows users to visually share, and discover new interests by posting (known as \\\'pinning\\\' on Pinterest) images or videos to their own or others\\\' boards (i.e. a collection of \\\'pins,\\\' usually with a common theme) and browsing what other users have pinned. Using a visual orientation, the social network is very much focused on the concept of a person\\\'s lifestyle, allowing you to share your tastes and interests with others and discovering those of likeminded people. The social network\\\'s goal is to ``connect everyone in the world through the \\\'things\\\' they find interesting.`` Users can either upload images from their computer or pin things they find on the web using the Pinterest bookmarklet.

An online photo sharing social Web service with than 100 million users. Instagram, lets you share your life with friends through a series of pictures captured with a mobile device. Instagram also supports video uploads and lets users of the service instantly share photos on several social sites, including Flickr, Facebook, Tumblr and Twitter or specify a location with any photo to check in on Foursquare.

YouTube gets over 1 billion views per day, which means that if YouTube was a search engine, it would be the #2 largest, nearly 2X bigger than Bing and Yahoo search combined, and roughly a third the size of Google.com! Your business YouTube Channel is just as important as any and all of your social media profiles. Online video content is shared across all multi-media platform increasing potential visibility, on search engines and on social media platforms.